about us
PRIOR is a world of curious travelers who seek cultural immersion and connection through
wonder-filled experiences across the globe.
PRIOR is a world of curious travelers who seek cultural immersion and connection through wonder-filled experiences across the globe.
WHAT WE DO
At PRIOR we approach travel with conviction, creating extraordinary experiences and editorial that celebrate and conserve what is beautiful, endemic and rare in world cultures
At PRIOR we approach travel with conviction, creating extraordinary experiences and editorial that celebrate and conserve what is beautiful, endemic and rare in world cultures
Crafted by our editors and designers on the ground in destinations around the world, our singular Experiences, Clubhouses and Voyages dive deep into cultures, traditions, crafts, flavors and natural environments for conscious and considered encounters, shaping rare and indelible travel moments. Our PRIOR World Guides and Editorial inspire Members to dream and plan their travel with us.
how we work
Travel planning with a safe and trusted expert is crucial — especially today.
Membership to PRIOR ensures that every moment of your travels is enriched, memorable and secure. For $249 per annum, Members gain access to our market of immersive Experiences and PRIOR Clubhouses & Journeys around the globe, plus our World Guides and rigorous Editorial full of intel and inspiration. Membership also unlocks access to PRIOR Properties—private, design-forward homes around the globe. For an additional fee, Members can access our Bespoke Travel designers and editors, who work collaboratively with you to create itineraries customized to your interests.
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our philosophy
We work in close collaboration with local communities and individuals to bring to life experiences that both showcase and preserve the diversity of the world’s cultures and traditions — be they culinary or craft, design or natural, timely or timeless.
Now more than ever, we believe in the fundamental importance of trust. We are committed to our travelers’ safety, time and investment through rigorous research and protocols. We also take pride in how our point of view and on-the-ground expertise culminate in experiences and journeys that authentically connect travelers not only to a place and its people, but to their best selves.
We strive to make PRIOR members feel that they have never wasted a moment, a meal or a chance to feel truly of a place. They bring us their dreams about travel. We translate them into extraordinary experiences and memories that inspire for years to come.
Start Your Journey
As seen in:
Start Your Journey
Start Your Journey
Memorable moments that will last for a lifetime.